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CITIZENS ACTION FORUM APPOINTS RITUU SACHDEV AS SPOKESPERSON FOR ITS CLEAN-N-GREEN MUMBAI CAMPAIGN

Mumbai, Saturday 11 September 2010: The Citizens Action Forum (CAF) – a social service forum (NGO application pending) has announced a special activity campaign to spread awareness about the need for a clean-n-green Mumbai during the festive season beginning with the Ganesh Chaturti festival. The campaign will continue for three months and cover four major festivals in Maharashtra including Ganesh Chaturti, Navratri, Dussera and Diwali. The objective of this campaign is to make the general public aware of the dangers and harmful effects of noise, water, air and food pollution on the environment in general, which to an extent increases during the festive season.

The Citizens Action Forum has appointed model and actress Rituu Sachdev as their spokesperson and face of the campaign. The campaign will include activity like street plays, rallies, road shows, screening of documentary films and other mass media activity. Rituu Sachdev has completed two films in the south (one in Tamil and another in Kannada) of which the Kannada film Srimoksha released to a good response in June this year. She has done several print and television advertisement campaigns and is a known face on the modeling circuit. Rituu has also featured in the Venus Music-released music videos Rahbar and Chahat sung by Alka Yagnik. She has signed on a couple of other film projects including a popular Reality Show on a mainline entertainment channel.

Says Rituu Sachdev, “While we all enjoy celebrating festivals like Ganesh Chaturti and Diwali, certain environmental factors that affect our climate cannot be ignored. For example paints used in making statues could contain harmful arsenic, mercury and lead. The statues are at times made of non-bio-degradable material including plastic, which when immersed into water (sea, lakes, ponds and rivers) does not bio-degrade but stays in the ecosystem and harms the environment. Noise pollution during festivals is dangerous for senior citizens and even children. Excessive use of crackers and fireworks also adds to air pollution.”

Several celebrities, actors, sportspersons, professionals and other prominent citizens are expected to join the activities planned as part of the campaign.

The Citizens Action Forum invites all Mumbaikars to support this campaign in every possible way.

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